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Irfan Patel

Marketing | Process Optimization | Business Systems Optimization | Risk & Compliance

Profile

Experienced Business Optimization Analyst with over 15 years of expertise in data analysis, process improvement, and business intelligence. Proven ability to enhance operational efficiency, design innovative reporting solutions, and implement process improvements. Adept at collaborating with stakeholders to align business objectives with actionable insights and technology-driven solutions.

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Projects

View selected projects below. More information can be found by clicking the 'Website' button or the Welcome page.

Decoded by Irfan Github thumbnails

Responsive WebPages

A series of repositories of responsive webpages using HTML, CSS, and JavaScript. The projects focus on real world examples of user-centric and web-responsive pages utilizing different screen sizes. The progress of development of articles is posted on Github.

Featured Website Repositories
List of UX projects and thumbnails

UX Design Projects

Full fledged case studies to resolve a business's UX problem statement, "Zareen, is an aspiring professional lacking spare time, who needs to review food apps when she places an order, or is just on the app otherwise, because she doesn’t have a way to get or post food review quickly for her team she orders for." The use of tools like figma, figjam, Google Jam, Google Optimize, Google Forms and Mid journey to create note-worthy UX Design Projects.

Case Study 1 Case Study 2 Website
The Grand Opening Campaign homepage

Retail Grand Opening Project

Led a comprehensive Grand Opening Project, utilizing UX Generalist skills to drive the entire process. From initial user research to final launch, I collaborated with stakeholders to define problem statements, sketch concepts, and present design solutions. The focus was on creating a seamless customer experience by optimizing product placement and store layout.

Event PDF Event Movie
Imperial Convenience and Gits

Retail Establishment Project

As a UX Designer with a marketing background, I developed a comprehensive business proposal for a mall lease. By conducting market research and analyzing customer needs, I created a strategic plan, including a detailed budget and efficient store layout. This data-driven approach secured the lease and positioned the business for success.

Project Proposal Location

Work Experience

A thorough understanding of data analysis, process optimization, and business intelligence tools enables me to identify operational inefficiencies, design impactful reporting solutions, and drive actionable improvements that align with organizational goals.. LinkedIn.

Accountant, Bookkeeper

Empire Canopy Sign & Construction- - Pinehurst, TX.

December 2024- Present

Key contributions:

  • Managed full-cycle bookkeeping, including accounts payable, accounts receivable,invoicing, and bank reconciliations.
  • Maintained accurate general ledger entries and comprehensive records.
  • Processed payroll and ensured full compliance with tax regulations.
  • Prepared timely financial reports: monthly, quarterly, and annual basis.
  • Supported the development of budgets, forecasts, and cash flow analyses to guide financial strategy.
  • Collaborated effectively with management, auditors, and tax professionals to ensure regulatory compliance and smooth audits.
  • Identified and implemented process improvements that increased efficiency and accuracy in financial operations.

Operations Analyst

Cityzone Distribution LLC-Texas - Stafford, TX - DSD - B2B.

April 2022- February 2025

Establishing a DSD (Direct-Store-Delivery) business - building systems.

Key contributions:

  • Conducted detailed process mapping and optimization, increasing delivery efficiency by 15%.
  • Collaborated with stakeholders to implement scalable business solutions.
  • Designed and implemented dashboards to monitor operational performance and identify trends.
  • Oversaw full-cycle bookkeeping, handling accounts payable and receivable, invoicing, and bank reconciliations.
  • Analyzed and visualized system efficacy, resulting in a 15% reduction in annual operational costs.
  • Managed a portfolio of 100+ diverse client accounts. SAP S/4HANA.

Project - Business Development Specialist

Lakepoint Estates, LLC - Livingston, TX. - Retail

2023- August to 2024- August

Establishing an Integrated Business Model- Supermarket, Restaurant, Gas Station: Multi Role Project building systems.

Key contributions:

  • Conducted comprehensive market analysis, boosting revenue by 30%.
  • Developed comprehensive reports for internal and external stakeholders to enhance transparency.
  • Designed dashboards to track progress and business metrics.
  • Oversaw project lifecycles: ideation to execution, ensuring timely delivery.
  • Aligned Usability Studies with Marketing Strategies, leading to 25% more foot traffic and 15% higher sales.
  • Implemented process changes to improve customer engagement, achieving a 25% increase in retention rates - by setting up SAP ERP as SAP Retail.

Director- Business Analyst

Humber Enterprise LLC-Texas- Brookside VL. TX. - Retail-Fintech-MSB.

2013- October to 2024- July

Rebranding an Integrated Business Model- Retail-Fintech-MSB (Money Services Business), Gas Station, Restaurant, Services: redesign systems and processes.

Key contributions:

  • Improved vendor terms, reducing 15% costs through skillful negotiations.
  • Improved efficiency by 15% by managing daily operations processes by using SAP Retail.
  • Built a strong team to drive increased profitability.
  • Designed functional specifications for process automation, streamlining workflows across departments.
  • Directed compliance activities to adhere to federal and state regulations.
  • Implemented predictive models to enhance reporting accuracy and reliability.
  • Conducted stakeholder training sessions on updated systems and process changes.

Project - Retail Development Specialist

ZSB Enterprise LLC, DBA: Imperial Convenience and Gifts- Sugar Land, TX.

2021- Jan to 2021- December

Establishing a variety store -Multi Role Project, building systems.

Key contributions:

  • Enhanced customer journeys, reducing task completion time by 25% and increasing customer retention by 10%.
  • Developed and executed business plans, including market analysis.
  • Built strong partnerships and a compelling brand identity.
  • Increased client acquisition by 20% through strategic market penetration by leading a targeted outreach campaign using SAP Emarsys Customer Engagement.
  • Achieved a 25% increase in client retention rates by utilizing SAP Retail.

Director-Business Analyst

Azhaar Enterprise, LLC-Texas- The Woodlands, TX. Retail- Fintech- MSB.

2009- July to 2018- October

Rebranding an Integrated Business Model- Retail-Fintech-MSB (Money Services Business), Variety Store, Services: redesigning systems and process analysis.

Key contributions:

  • Spearheaded data-driven operational improvements, reducing redundancies by 16%.
  • Led finance, marketing design optimization, and business operations.
  • Managed finances, budgeting, accounting, and inventory control.
  • Increased sales by 10% year-over-year by marketing initiatives.
  • Resolved business challenges by optimizing operations to drive growth.
  • Supervised MSB loss analysis, identifying trends and analysis.
  • Provided training and mentorship to teams on loss analysis techniques.

Assistant Manager- Systems Analyst

Greater Houston Retailer's Cooperative Association Inc (GHRA)- Stafford, TX.

2008- June to 2009 July

Multi-role position: Business Process Analyst, Design, and Data Analysis.

Key contributions:

  • Improved process efficiency by 65% through standardization and optimization, example: new vendor /member screening and registration.
  • Enhanced business process efficiency by standardizing workflows and reducing processing times.
  • Advocated for industry interests, built relationships with policymakers.
  • Led strategic planning, goal setting, and financial oversight.
  • Project Management: Organized successful conferences, trade shows, and attracted sponsors.
  • Collaborated with legal and technical teams: compliance and data integrity.
  • Conducted claims and loss analysis, providing actionable insights.

Education

Humber Polytechnic Longo Faculty of Business - Toronto, Canada.

Diploma in Business Administration in Marketing, 1999-2002

Three years full-time program- visit Ontario Business Administration Program Standards.
Achievements: Winter 2001 Dean's Honor Roll.

Demonstrated proficiency in marketing fundamentals, including market research, brand management, digital marketing, and sales. Possess strong analytical and problem-solving skills, coupled with excellent communication and interpersonal abilities. Experienced in collaborating with cross-functional teams to achieve marketing objectives and drive business growth.

York University- Faculty of Liberal Arts & Professional Studies- Toronto, Canada.

Bachelor of Administrative Studies (now Bachelor of Commerce). 2002-2005

Acquired a solid foundation in business administration, including finance, marketing, human resources, and operations management. Developed strong analytical and problem-solving skills through coursework and practical experience. Demonstrated proficiency in communication, teamwork, and adaptability, making me a valuable asset in diverse professional settings.

Google Learning

UX Design Certification, 2023-2024.

Gained a comprehensive understanding of user experience (UX) design principles and methodologies. Developed proficiency in user research, wireframing, prototyping, and usability testing. Skilled in creating intuitive and engaging digital interfaces that meet user needs and business objectives.

Project Management Certficate, 2025 Jan- In Progress.

By completing the Google Project Management Certificate program, I expect to enhance my project management skills, including Agile and Scrum methodologies, boost my career prospects, improve project success rates, and gain valuable industry-recognized credentials.

FreeCodeBootcamp Learning

Responsive Web Design, 2023-2024.

Acquired expertise in responsive web design principles and techniques. Proficient in creating visually appealing and functional websites that adapt seamlessly across different devices and screen sizes. Skilled in utilizing HTML, CSS and JavaScript frameworks to develop responsive web layouts and interactive elements.

University of California - Davis - Online

Search Engine Optimization (SEO) Specialization, 2025 Jan- In Progress.

I'll learn to optimize website content for top search rankings, studying search engine algorithms like Google's. I'll gain practical digital marketing skills, including on-page and off-page optimization, targeting diverse audiences, auditing websites, and aligning SEO with business strategies. Courses build on each other, culminating in a hands-on SEO consulting capstone project.

Linkedin Learning

Programming Languages : Python Essential Training , Learning Java , Level-up Java, 2023.

Web-based Application : Github , Figma for UX Design (2021).

Data Visualization Platform : Power BI Essential Training , Learning Power BI Desktop .

ERP - SAP : SAP ERP Essential Training, SAP S/4HANA: Beyond the Basics, SAP S/4 HANA Financial Accounting Overview, Learning SAP MM (Materials Management), Learning SAP Sales and Distribution (SD Module), Learning SAP Human Capital Management, SAP Financials Essential Training,

Project Management Tools : Learning Asana.

Microsoft Learning (Transcript)

Data Visualization Platform : Power BI.

Customer Relationship Management (CRM) : Microsoft Dynamics 365.

Summary of Qualificaions

Technical Competencies

  • Networking: LAN VPN WAN BBN
  • Programming: Java Javascript Python
  • Web Development: CSS HTML FIGMA DEV
  • Design tools: Figma, Adobe Suite, Google Material 3
  • CRM: Microsoft Dynamics 365
  • Data Tools: Power BI SQL, MySQL, MS Access, data visualization, Pivot tables, V-Lookups, Microsoft Visio
  • Project Management: AGILE, SCRUM, Kanban, Asana, and portfolio and vendor management
  • ERP: SAP S/4HANA
  • Accounting: Quickbooks, Peachtree. GAAP

Business Skills & Data Analysis

  • Business Optimization: Usability testing, A/B testing, market analysis, operational efficiency, Data Analysis, Sales Support, Process Analysis. SPRINTS, CAPEX management
  • Training & Support: Adept at developing training materials and supporting end-users for system/process adoption.
  • Data Analysis: Extracting and analyzing data from multiple databases, generating actionable insights.
  • Technology Integration: Expertise in recommending and implementing system improvements and conducting user acceptance testing.
  • Business Process Optimization: Skilled in process mapping, system performance analysis, and workflow enhancement.
  • Project Management: Project planning, execution, and monitoring deliverables.

Key Achievements

  • Entrepreneurial Achievement:

    Rebranded 2 Retail / DSD businesses, transitioning from 2 other busineses, utilizing my Business Development skills.
  • Career Achievement:

    Established 3 other ground-up retail businesses and DSD as a Development Specialist, UX Generalist, and Process Analyst.
  • Frontend Projects:

    Managing several Frontend Projects on GITHUB Repositories.
  • UX Generalist Achievement:

    Completed 3 UX Design Case Studies-slide decks: 1. Elite Food Reviews App, 2. Elite Food Reviews Website, 3. Ut Prosim Clinic Search-Website and App.

Passions

  • To optimize business processes to improve efficiency and achieve optimal results through data-driven analysis and strategic implementation.
  • To Lead strategic initiatives, fostering strong relationships, and leveraging technology to drive organizational growth and impact.
  • To design user-centric solutions that deliver tangible business outcomes
  • To leveraging technology and data to streamline default claims and loss analysis processes.